Marketing Specialist
Location: Cape Town, South Africa
Department:Communications & Marketing
Start Date: As soon as possible.
Closing Date:Friday, 17 January 2024
The Marketing Specialist will develop and execute strategies that effectively promote the Company’s services, ensuring that the Carrick Group reaches its business goals by increasing brand awareness, driving client engagement and generating leads.
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Core Functions
This role requires an individual who has excellent organisational skills, creativity, and high level of communication. In this role you will be responsible for lead generation, content creation, social media and lead generation strategies, brand management, and coordination of marketing activities. You will manage a team [designers/support staff] and will need to closely collaborate with the Group Communications Manager.
Details of Functions
Brand Strategy & Management
- Develop & execute cohesive brand strategy.
- Maintain brand consistency across channels & materials.
- Manage brand assets, guidelines, collateral & identity.
Social Media Strategy & Execution
- Create, implement and manage SM campaigns to increase engagement and drive growth.
- Manage content creation, scheduling and performance tracking across platforms.
- Identify trends & insights and implement strategies accordingly.
Content Creation
- Develop multimedia content – written, visual & video.
- Partner with internal teams and external creators to produce high quality content.
Event Management
- Partner with internal stakeholders to manage channels, communications and collateral for various events.
Analytics and Metrics
- Analyse and monitor performance metrics to measure success and identify opportunities for improvement including website metrics, SM campaign metrics and engagement.
Lead generation campaign management
- Create lead generation campaigns in conjunction with internal stakeholders & manage execution through external agencies.
Content Development
- Build and nurture online community engagement in conjunction with external stakeholders.
Qualifications, Experience and Skills
- Essential Qualification: Senior Certificate, Relevant Diploma/Degree, or an equivalent qualification.
- Certifications: Digital/Social Media marketing certifications an added advantage.
Experience and Skills
- Minimum 10 years’ marketing experience.
- Proven track record with digital marketing activities.
- Excellent analytical and problem–solving abilities.
- Proficiency in content creation.
- Excellent communication skills across a range of levels in the business.
- Good time management and the ability to meet deadlines.
- Proficiency [systems] in Hootsuite, Meta for Business, Mailchimp, GoToWebinar or related systems / social media platforms